If you’re considering a side gig—either as insurance in an unpredictable job market or as a creative outlet for your passion project—video can be an easy entry point to set yourself up as an authority on your topic.

Just remember: The journey toward entrepreneurship is not a one-time feat. It’s a continuous process of learning, growing, and honing your skills.

The idea is to embrace every opportunity—yep, that includes “mistakes”— as stepping stones for our growth.

One of my favorite things about my guest, Tanya (sounds like “CAN-ya”) Smith, is that she prefers live streaming vs. recordings for the simple reason that she can let little “mistakes” slide, making her the perfect coach to tell you it’s ok to not get hung up on what really doesn’t matter. And by the way, those little hiccups make you HUMAN, which makes you more likely to connect with your audience.

Tanya shares her own journey of how she evolved from a beginner in video marketing to an expert, with a continuous learning mindset. Her story is an inspiration for all of us who are testing new ways to show up in the world.

A FEW NUGGETS FROM TANYA

💡 Don’t try to serve everyone. Narrow your focus and find your niche market.

💡 You don’t need a lot of fancy or expensive gear. When starting out, make the most of your existing resources.

💡 Strive for consistency to strengthen your craft.

💡 If you have fun with video and see it less as another chore or duty, you’ll find the time for it, to build it, and to let it grow.

ABOUT TANYA

Tanya Smith, an on-camera video strategist and coach, empowers women-owned service businesses to cultivate a captivating conversational brand through live-stream marketing. With over a decade of experience, Tanya has emerged as a distinguished leader and sought-after expert, sharing insights about content marketing for national organizations and events. On her weekly show, Stream Like a Boss TV, Tanya offers strategies and invaluable tools to elevate your on-camera presence.

RESOURCES

To catch Tanya in action, visit ⁠streamlikeaboss.TV⁠, or tune in live to her broadcasts on Facebook Live, LinkedIn, and YouTube.

You can also find Tanya here: ⁠getnoticedwithvideo.com⁠

Here’s the link to the episode on Apple podcasts

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